Overview

This opportunity offers the chance to work as a Digital Marketing Support Officer, focusing on lead generation, content strategy, and performance marketing initiatives.

Key Responsibilities

Develop and execute data-driven marketing strategies to attract and convert leads.
Create targeted campaigns to nurture prospects and improve customer acquisition.
Create and schedule engaging content across digital platforms (social media, blogs, email campaigns).
Collaborate with sales and design teams to boost brand awareness and engagement.
Conduct keyword research and implement SEO strategies.
Optimize website and landing pages for better user experience and conversions.
Manage and optimize campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
Monitor performance and improve ROI through data-driven decisions.
Manage segmented email campaigns with personalized messaging.
Develop automated workflows to nurture leads and retain customers.
Track KPIs such as conversion rates, engagement, and cost per acquisition (CPA).
Use tools like Google Analytics and CRM systems to improve performance.
Work with product and sales teams to align marketing with business goals.
Develop sales materials (case studies, brochures, promotional content).

Requirements

Proven experience in digital marketing, social media management, or related roles.
Strong knowledge of SEO, paid ads, email marketing, and lead generation.
Proficiency with tools like Google Analytics, Meta Ads Manager, and CRM platforms.
Excellent communication, content creation, and analytical skills.
Creative mindset with strong attention to detail.
Ability to work independently and meet targets.