Demand Generation Program Manager | Canada | Remote @Grafana Labs

Overview

Grafana Labs is the company behind Grafana Cloud, a fully managed observability platform trusted by over 10,000 organizations. The company is 100% remote with team members across more than 40 countries. They are seeking a Demand Generation Program Manager to lead programs across channels focusing on existing customers to drive expansion and cross-sell demand.

Key Responsibilities

• Own customer lifecycle demand generation and lead programs for expansion, cross-sell, and adoption.
• Support programs across various channels including paid, email, events, web, and outbound.
• Build agentic workflows using AI tools for automation in program execution.
• Connect marketing programs to the sales motion and translate signals into actionable tasks for sales teams.
• Measure and report on program impact, adjusting strategies as necessary.

Requirements

• 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company.
• Proven experience in running multi-channel programs with demonstrated pipeline results.
• Experience in marketing to existing customers.
• Hands-on experience with AI in program automation.
• Strong data analysis skills and program management fundamentals.

Benefits

• 100% remote work with a global culture.
• 30 days of annual leave, including dedicated shutdown days.
• Equity ownership through Restricted Stock Units (RSUs).
• Professional growth opportunities and approachable leadership.

Location

Remote, with a focus on candidates located in Canada.

How to Apply

Please submit your application via the company career page.

Deadline

Not specified.