Director of Media Strategy & Activation (Paid Media) @Dropbox

Overview

Dropbox is seeking a Director of Media Strategy & Activation to oversee their total media investment, combining performance and brand initiatives. This role is pivotal in creating a unified media strategy, managing investment trade-offs as business priorities evolve.

Key Responsibilities

• Unified Media Strategy: Develop and manage Dropbox's media strategy across brand and performance, setting annual and quarterly investment theses.
• Total Budget Ownership: Oversee the full media investment, including planning, forecasting, and reallocating budget to meet efficiency and growth targets.
• Brand and Performance Integration: Align creative and channel strategies to ensure brand and performance investments work together.
• Operating Model and Partnerships: Design the optimal mix of in-house capabilities and agency partnerships, managing relationships to build internal strengths.
• AI-Enabled Media Operations: Develop and implement workflows incorporating AI capabilities into the media strategy for enhanced performance.
• Connect Media to Revenue: Collaborate with various teams to link media signals to business outcomes.
• Measurement Rigor: Work with Marketing Data Science on measurement methodologies and translate performance data into actionable insights.
• Team Leadership: Lead and grow a team, defining roles and measuring performance relevant to revenue goals.

Requirements

• 10+ years in media, performance marketing, or digital marketing, preferably in B2B and/or B2C environments.
• 4+ years of experience in leadership roles, including hiring and management.
• Hands-on expertise with paid media channels, including planning and performance management.
• Experience in integrating brand media with performance strategies.
• Proven ability to manage significant media budgets effectively.
• Expertise in managing agency relationships and building in-house capabilities.
• Strong analytical skills, particularly regarding attribution and media measurement methodologies.
• Excellent executive communication skills.

Benefits

Compensation for this role varies by location. In US Zone 2, salaries range from $205,800 to $278,400, and in Zone 3, from $182,900 to $247,500.

Location

Remote - US: Select locations

How to Apply

Interested candidates should apply through the company's career page or designated application process.