Ecosystem Marketing Lead @Lattice

Overview

This role owns how Lattice turns its partner and integration ecosystem into a go-to-market advantage, focusing on building relationships with the broader AI and work-tech ecosystem.

Key Responsibilities

• Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
• Partner closely with Product and Integrations teams on development and market positioning of partner-enabled capabilities.
• Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
• Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
• Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
• Work with Sales and Field Marketing to activate partners through events, regional programs, and account-based opportunities.
• Identify and prioritize partners to create distribution, credibility, pipeline, and category leadership.
• Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders.
• Own partner-facing launch timing and marketplace distribution opportunities.
• Represent Lattice at strategic partner events and lead event-based commercial activation.
• Educate partners on Lattice’s integration capabilities in collaboration with relevant teams.
• Establish clear goals and measurements for partner marketing programs to improve future investments.

Requirements

• 5+ years of experience in partner marketing or a related B2B SaaS role.
• Experience in developing joint go-to-market programs with technology partners.
• Ability to translate technical products into relevant customer stories and programs.
• Experience partnering with Product, Engineering, and Marketing teams.
• Proven track record managing cross-functional relationships and driving programs from concept through execution.
• Clear written and verbal communication skills.
• Metrics-oriented approach to evaluating program performance.
• Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus.

Benefits

• Medical, Dental, and Vision insurance
• Life, AD&D, and Disability Insurance
• Emergency Weather Support
• Wellness Apps
• Paid Parental Leave and Paid Time Off including holidays and sick time
• Commuter & Parking Accounts
• 401(k) retirement plan
• Financial Planning and Learning & Development Budget

Location

Remote - US

How to Apply

Interested candidates should apply through the Lattice careers page.

Deadline

No deadline specified.