Girl Effect India is Requesting for Proposals (RFP): Media Buying Agency – Apply By 17 April 2026 @Girl Effect India

Overview

Girl Effect India is requesting proposals from qualified media buying agencies to design, plan, and execute a comprehensive media strategy for a national immunization communication campaign focused on the HPV vaccine for cervical cancer prevention.

Key Responsibilities

• Develop and implement a full-funnel media strategy.
• Identify the optimal media mix across digital, traditional, and emerging channels.
• Manage media planning, buying, and execution.
• Ensure alignment with government vaccination schedules.
• Conduct daily, weekly, and monthly performance reporting and analytics.
• Engage influencers to drive awareness and trust.
• Utilize programmatic advertising platforms and social listening tools.

Requirements

• Experience in large-scale pan-India media campaigns.
• Strong understanding of SEC C audiences.
• Prior work with government or development sector campaigns.
• Expertise in behaviour change communication or health campaigns.
• Strong digital media planning and buying capabilities.
• Fluency in Hindi, Hinglish, and English.
• Strong understanding of regional media ecosystems.
• Experience in misinformation tracking and response.

Benefits

The initiative contributes to a national public health priority by increasing awareness and uptake of the HPV vaccine.

How to Apply

Proposals (maximum 10 pages) must be submitted via the official website.

Deadline

Submission Deadline: April 17, 2026