Overview
Zello is a voice-first communication platform focused on enhancing collaboration for desk-less workers. The Growth Marketing Manager will play a crucial role in driving the enterprise demand generation strategy and building systems to engage target accounts.
Key Responsibilities
- Own enterprise demand generation from strategy to execution, ensuring a consistent pipeline.
- Collaborate with sales leadership to build a target account list and run account-based campaigns.
- Design lead scoring and routing in HubSpot, adjusting based on conversion data.
- Translate Zello’s positioning into integrated campaigns across various channels.
- Partner with account executives on pipeline quality and improve handoff processes.
- Direct paid media and lifecycle execution through contractors and shared resources.
- Report performance metrics monthly, analyzing spend, cost per opportunity, and pipeline contribution.
- Manage selected existing marketing programs during the transition.
Requirements
- 4–7 years of experience in B2B growth or demand generation as an individual contributor.
- Experience building a demand generation program from target definition to sales-accepted opportunity.
- History of running account-based campaigns with measurable engagement outcomes.
- Ability to collaborate with sales from project inception to ensure alignment.
- Competency in HubSpot or similar marketing automation platform.
Benefits
- Competitive pay and equity with significant upside.
- Benefits designed to encourage employee wellness, including flexible schedules and time off.
- Sabbatical after every five years of service.
- Enjoyable workplace perks such as a ping-pong table and free snacks.
Location
Remote
How to Apply
To apply, please visit Zello Careers.