Head of Enterprise Marketing @Descript

Overview

Descript is seeking a Head of Enterprise Marketing to lead the conversion of self-serve users into enterprise contracts and drive growth in high-value accounts. This role involves developing and executing comprehensive marketing strategies to build an enterprise demand playbook, partnership with various teams, and an emphasis on accountability and measurement.

Key Responsibilities

• Co-own upmarket pipeline targets with Sales, ensuring accountability for sourced and influenced pipeline.
• Build and execute an enterprise demand playbook, including ICP definition and campaign design.
• Develop a vertical prioritization framework for targeting industries and enterprise segments.
• Design account-based programs tailored to high-fit accounts.
• Maintain an annual marketing calendar aligned with business milestones.
• Partner with Product and Sales for self-serve to enterprise buyer conversion.
• Track and measure channel performance and program efficacy.
• Collaborate with Sales on account priorities and ABM strategy.
• Contribute to enterprise pricing and packaging strategy.

Requirements

• 8+ years of B2B marketing experience, with 3+ years in enterprise demand.
• Experience in product-led companies and understanding self-serve to enterprise conversion.
• Strong analytical skills and experience in building measurement frameworks.
• Experience collaborating closely with Sales on pipeline targets.
• Familiarity with ABM tools and CRM/MAP integration is preferred.

Benefits

• Generous healthcare package.
• 401k matching program.
• Catered lunches.
• Flexible vacation time.

Location

Remote, with flexibility for in-person collaboration opportunities and hybrid roles available.

How to Apply

To apply, please visit the Descript careers page.

Deadline

No specific deadline mentioned.