Overview
The role of Head of Growth Marketing involves owning customer acquisition for Elastic’s self-service business by driving high-intent trial starts and improving conversion efficiency across the funnel. The company, Elastic, is focused on search and AI solutions used by many Fortune 500 clients.
Key Responsibilities
- Set the annual and quarterly growth plan and report performance against trial-start and conversion targets.
- Build, scale, and lead a distributed team of growth marketers.
- Own paid search, paid social, display/retargeting, and emerging paid channels.
- Manage external agencies against clear performance targets.
- Own email, nurture, and in-product messaging programs to improve activation and trial-to-paid conversion.
- Partner with Product Managers on activation, onboarding, and conversion experiences.
Requirements
- 10+ years of growth marketing experience at B2B enterprise SaaS companies, with 3+ years in team leadership.
- Direct experience in a product-led growth motion alongside enterprise sales.
- Proven track record of hit acquisition targets and managing paid budgets.
- Experience in building teams from the ground up and managing external agencies.
- Strong analytical skills with familiarity in funnel metrics.
- Excellent written and verbal communication skills.
Benefits
- Competitive pay based on the work performed.
- Health coverage for employees and family in many locations.
- Flexible work schedule and locations.
- Generous number of vacation days.
- Parental leave of a minimum of 16 weeks.
- Financial donation matching and volunteer hours supported.
Location
Remote - United States
How to Apply
The application details can be found on Elastic's career page, as this is a direct application to the company.
Deadline
Not specified.