Lifecycle & Growth Marketing Lead @Luma AI

Overview

Luma is looking for a Growth Marketer to manage the systems and experiences that convert interest into customers and enhance customer engagement. The role involves overseeing the full conversion journey across the website, landing pages, onboarding, lifecycle marketing, and retention.

Key Responsibilities

• Own conversion strategy across the Luma website and key acquisition surfaces.
• Identify and prioritize opportunities across the website funnel, from first visit through signup, trial, and purchase.
• Develop and optimize landing pages for campaigns, products, and audiences.
• Partner with Design and Web to improve messaging, information architecture, CTAs, and conversion paths.
• Run a structured CRO program to establish hypotheses, prioritize tests, and analyze results.
• Use behavioral and funnel data to understand user drop-off points.
• Develop lifecycle strategy across the customer journey, including engagement and re-engagement.
• Design segmented email programs to drive meaningful actions.
• Establish a growth experimentation roadmap across website, pricing, conversion, and lifecycle.
• Own the strategy and architecture of lifecycle and conversion systems.

Requirements

• 8+ years in growth, lifecycle, CRM, conversion, or related marketing roles.
• Track record of improving measurable funnel outcomes.
• Experience with lifecycle marketing, segmentation, experimentation, and marketing automation.
• Strong analytical and editorial instincts.
• Excellent writing and communication skills.
• Experience with tools such as Braze, Hubspot, Sanity, Vercel, Linear is a bonus.
• Highly autonomous and comfortable with an evolving area.

Benefits

Specific benefits are not detailed in the listing.

Location

Remote role but currently based in Redwood City, CA.

How to Apply

Please apply through the specified company career page or application link.

Deadline

No application deadline specified.