Senior B2B CRM Executive @Deliveroo

Overview

The role involves working as a Senior B2B Marketing Operations Executive within the B2B Marketing Operations team of Deliveroo. This team is responsible for partner communications across various channels and uses Salesforce Marketing Cloud for campaign execution and performance reporting.

Key Responsibilities

• Own the end-to-end execution of partner lifecycle and ad-hoc email/WhatsApp campaigns, from audience build to send and quality assurance.
• Design and improve lifecycle programs based on performance data, focusing on messaging, cadence, and segmentation.
• Build and maintain SQL-based audience queries, AMPscript personalization, and HTML email templates within Salesforce Marketing Cloud.
• Track and report on campaign and lifecycle performance metrics, providing clear recommendations based on results.
• Collaborate with stakeholders across Commercial, Content, and Data teams to scope and prioritize campaign requests.

Requirements

• Experience in building and executing email campaigns in an enterprise marketing automation platform, preferably Salesforce Marketing Cloud.
• Proficiency in writing SQL queries to create and troubleshoot audience segments.
• Experience with HTML and a scripting/templating language like AMPscript or Liquid for email personalization.
• Background in designing lifecycle or CRM marketing programs and tracking performance metrics.
• Strong written communication skills and the ability to manage multiple concurrent campaign requests.

Benefits

• Opportunity to make a visible impact and improve experiences for customers, partners, and riders.
• Fast learning in an entrepreneurial environment with autonomy and responsibility.
• Career development with opportunities to stretch yourself and learn new skills.
• Inclusive culture with collaborative, values-driven teams.

Location

This role is based in London, UK.

How to Apply

Interested candidates are encouraged to apply through the Deliveroo career page.

Deadline

No deadline stated.