Senior Demand Generation Manager| Canada | Remote @Grafana Labs

Overview

Grafana Labs is seeking a Senior Demand Generation Manager to lead and enhance lifecycle nurture programs within an AI-driven marketing environment. The role involves using multi-channel execution to improve personalization and optimize marketing efforts for better business impact.

Key Responsibilities

• Innovate AI-native lifecycle marketing strategy and set standards and playbooks for other GTM programs.
• Drive the AI email machine and generate personalized emails at scale.
• Continuously optimize marketing programs through AI and prompt engineering.
• Identify pipeline signals impacting shared outcomes across the organization.
• Develop new capabilities through experimentation and hypothesis testing.

Requirements

• 5+ years in B2B SaaS demand generation or growth marketing.
• Proven track record in managing multiple programs across email nurture, web, and paid channels.
• Experience in building and maintaining AI workflows.
• Strong data fluency, particularly with Salesforce and marketing analytics.
• Ability to communicate results framed as business impact.

Benefits

• 100% remote work and a global collaborative culture.
• Opportunities for career growth and participation in RSU program.
• Transparent communication and involvement in decision-making.
• An annual leave policy of 30 days, including dedicated Grafana Shutdown Days.

Location

Remote role based in Canada.

How to Apply

Interested candidates can apply through the company career page.