Overview
Grafana Labs is seeking a Senior Demand Generation Manager to enhance their AI-native lifecycle nurture programs. The company, known for Grafana Cloud, provides an open observability platform and operates as a fully remote organization with team members across over 40 countries.
Key Responsibilities
- Innovate the AI-native lifecycle marketing strategy and establish playbooks and best practices for GTM programs.
- Manage the AI email machine to generate personalized emails at scale, tailored to each user's journey.
- Continuously optimize programs using AI and prompt engineering to identify patterns and drive improvement.
- Act as the cross-functional center to highlight pipeline signals affecting shared outcomes.
- Identify gaps, formulate hypotheses, and conduct experiments to develop new capabilities for the organization.
Requirements
- 5+ years in B2B SaaS demand generation or growth marketing, especially for technical or developer-focused products.
- Proven experience managing multiple programs or channel strategies, including email nurture, web, and paid.
- Experience with AI systems and processes that are currently operational.
- Proficiency in data analytics, including Salesforce and multi-touch attribution related to PLG and commercial strategies.
- Strong communication skills to present results as business impact with grounded recommendations.
Benefits
- Fully remote work environment with a global culture.
- 30 days of annual leave, including designated shutdown days for disconnection.
- Restricted Stock Units (RSUs) to foster ownership in the company’s success.
- Career growth opportunities and support for personal development.
- Transparent communication and approachable leadership.
Location
Remote work within the United States.
How to Apply
Please submit your application through the company’s career page.
Deadline
No specific deadline mentioned.