Senior Product Marketing Specialist - Crypto & Advanced Trading @Bitpanda

Overview

The Senior Product Marketing Specialist at Bitpanda will focus on driving positioning, adoption, and engagement for the company's Crypto and Advanced Trading products. This role involves working collaboratively across Product, Marketing, and Commercial teams to create effective go-to-market strategies.

Key Responsibilities

• Execute the comprehensive product marketing strategy and unique value positioning for Bitpanda’s crypto and advanced trading products.
• Track and analyze user behavior and funnel health across crypto investor segments to enhance acquisition, activity, and retention.
• Collaborate with various teams to deliver impactful go-to-market initiatives, including product launches and customer engagement programs.
• Design and execute multi-channel marketing campaigns to boost awareness and engagement.
• Establish reporting frameworks to measure success metrics, translating insights into actionable strategies.

Requirements

• Proven product marketing experience focused on crypto products.
• Understanding of crypto user behavior and market dynamics.
• Data-driven mindset with experience in measuring campaign performance.
• Strong project management and collaboration skills.
• Exceptional communication and storytelling skills.

Benefits

• Hybrid working model with flexibility to work remotely or onsite.
• Competitive compensation package with stock option participation.
• Mental wellbeing support through coaching and counseling resources.
• Three additional days of paid time off after six months.
• Unlimited access to Udemy for continuous learning and growth.
• Exclusive discounts and perks from global partners.
• Up to eight weeks of gender-neutral new parent leave.
• Fresh onsite dining options available in select locations.
• Recognition and rewards for tenure and contributions.

Location

This position is remote with flexibility within Europe.

How to Apply

Interested candidates should apply through the Bitpanda career site.