Senior Product Marketing Specialist - Crypto & Advanced Trading @Bitpanda

Overview

The Senior Product Marketing Specialist will drive the positioning, adoption, and engagement of Bitpanda’s Crypto and Advanced Trading products. Working at the intersection of Product, Marketing, and Commercial teams, this role involves the design of go-to-market strategies and impactful narratives that resonate with users.

Key Responsibilities

• Own and execute the product marketing strategy and unique value positioning for the crypto and advanced trading product suite.
• Track and analyze funnel health and user behavior across crypto investor segments to boost acquisition, activity, and retention.
• Collaborate cross-functionally with Product, Marketing, Customer Support, and Commercial teams on go-to-market initiatives, product launches, and customer engagement programs.
• Design and execute multi-channel campaigns to raise awareness and deepen engagement.
• Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution, translating insights into actionable strategies.

Requirements

• Proven product marketing experience focusing on crypto products.
• Deep understanding of crypto user behavior and market dynamics.
• Data-driven and results-oriented with experience measuring funnel health and campaign performance.
• Strong project management and collaboration skills.
• Exceptional communication and storytelling abilities.

Benefits

• Hybrid working model with 25 extra days to work from a location of choice.
• Competitive total compensation package and stock option participation.
• Access to mental health resources through OpenUP.
• 3 additional paid time off days for well-being after 6 months.
• Unlimited access to Udemy’s library of courses.
• Exclusive discounts and perks from global partners.
• 8 weeks of gender-neutral new parent leave.
• Free onsite dining in specific locations.
• Celebration of milestones and achievements with recognition rewards.

Location

Remote with a Hybrid working model; primarily operating in Europe.

How to Apply

Please visit the Bitpanda careers page to apply for this position.