Overview

CHI Limited is seeking a results-driven Area Sales Manager to lead sales operations in the region, responsible for driving market share growth and developing a high-performing sales team.

Key Responsibilities

Deliver monthly, quarterly, and annual sales targets, driving both primary and secondary sales performance.
Lead and develop Territory Sales Executives (TSEs) and Sales Representatives (SRs).
Build and manage strong distributor partnerships, ensuring operational efficiency.
Drive market coverage and distribution growth across all territories.
Ensure compliance with sales systems and leverage data for performance improvement.
Execute trade marketing activities and monitor ROI.
Track performance and implement corrective actions to achieve business objectives.

Requirements

Bachelor’s degree in any discipline; MBA or relevant postgraduate qualification is an advantage.
Minimum of 3–5 years’ FMCG sales experience.
Proven ability to manage distributors and sales teams effectively.
Strong understanding of traditional trade, including wholesalers and retail outlets.
Experience in complex distribution networks and trade promotions.
Proficiency in Sales Force Automation and data analysis.
Strong leadership, communication, and problem-solving skills.