Head of Demand Generation, US @Hawk

Overview

Hawk is seeking a Head of Demand Generation to develop a data-driven demand program that meets pipeline and revenue goals.

Key Responsibilities

• Own the demand generation strategy and pipeline metrics: set MQL/SQL/pipeline targets by channel and be accountable for achieving them.
• Build and lead a multi-channel demand plan incorporating ABM, digital, events, partner marketing, and more.
• Collaborate with Content and Product Marketing on quarterly strategy plans and execute campaign activities weekly.
• Manage, coach, and develop a team of marketing specialists, providing clear goals and regular feedback.
• Engage hands-on in demand generation activities and attend events in the location.
• Collaborate with Sales on lead scoring, handoff, SLAs, and follow-up processes.
• Manage the demand generation budget, allocating spend based on performance and defending ROI.
• Drive attribution and reporting for funnel performance, reporting to the CMO, CRO, and board.
• Foster a testing culture to run experiments and improve efficiency and conversion rates.
• Work with Marketing Ops to ensure the right martech stack is in place and integrated with CRM.
• Stay updated on B2B demand generation trends and introduce new approaches to the team.

Requirements

• 7+ years in B2B demand generation with proven results in pipeline and revenue targets.
• 3+ years managing teams and developing marketing specialists into strong operators.
• Experience in marketing within the financial services sector, especially in financial crime and compliance or cybersecurity.
• Hands-on experience with ABM, paid and organic digital channels, and events.
• Strong campaign execution abilities for both local and global prospects.
• Proven collaboration skills with Marketing colleagues to achieve outcomes.
• Close working relationship with Sales, focusing on pipeline quality and revenue outcomes.
• Capability to build scalable systems alongside running campaigns.
• Excellent written and verbal communication skills for presenting to executive leaders.
• Strong budget management abilities supported by data-driven decision-making.

Benefits

Hawk offers a supportive culture and opportunities for professional growth.

Location

This is a remote position based in the United States.

How to Apply

Interested candidates should apply through the provided application link.

Deadline

No deadline stated.