Demand Generation Manager @Gorgias

Overview

The Demand Generation Manager at Gorgias will focus on transforming the demand generation function, which is currently operations-heavy but lacking in multichannel campaigns. The role is designed for a marketer experienced in traditional demand generation and adept at leveraging AI for efficiency.

Key Responsibilities

• Run paid media end to end across paid search, paid social, G2, and other advertising programs, including strategy, execution, and optimization.
• Build and maintain email nurture programs for the subscriber base to move leads through the funnel to sales.
• Own campaign strategy and execution across channels, turning product marketing insights into actionable campaigns.
• Drive conversion optimization on landing pages and forms while collaborating with a web developer.
• Manage the lead-to-sales handoff and prepare campaign leads for sales teams.
• Establish and track pipeline targets for meetings and qualified leads.
• Apply ABM principles across programs and utilize AI for campaign efficiency.
• Test and document successful processes to feed the playbook.

Requirements

• 3–5+ years of experience in demand generation, growth marketing, or digital marketing within B2B tech.
• Hands-on experience with paid media, including search and social, as well as email marketing automation.
• Demonstrated multichannel campaign experience and collaboration with marketing, sales, and content teams.
• A strategic mindset with a willingness to build processes from scratch.
• Strong ability to utilize AI tools effectively in daily tasks.
• Resilient personality and capacity to operate independently in a developing environment.

Benefits

• Opportunity to build a demand generation function from the ground up with ownership of campaign strategy.
• A supportive leadership team that encourages experimentation and innovation.

Location

This is a remote role with preference for candidates in the Toronto area.

How to Apply

For further details and to apply, please visit the Gorgias career page.

Deadline

Not specified.