Lead Product Marketing Manager @Affirm

Overview

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Lead Product Marketing Manager, the role involves shaping how merchants experience Affirm’s products, defining product strategy, leading go-to-market initiatives, and developing narratives that drive business outcomes.

Key Responsibilities

• Shape Product Strategy Through Insights: Collaborate with Product to identify opportunities, understand customer and partner needs, and inform product development through research and competitive intelligence.
• Lead GTM Strategy and Execution: Manage strategy and execution of go-to-market initiatives, analyze data for insights, and drive scalable programs for adoption and growth.
• Accelerate Product Adoption and Growth: Create programs for merchant engagement and ensure message consistency across teams.
• Enhance Strategic Client Engagement: Develop messaging for key client interactions and convey product vision effectively.
• Operate with Agility: Handle multiple initiatives, anticipate risks, and ensure momentum through effective planning.
• Leverage Business and Product Acumen: Understand product functionality and revenue impacts to align GTM decisions with company objectives.
• Collaborate across Teams: Foster relationships across departments to ensure alignment on plans and initiatives.
• Be a Culture Carrier: Promote Affirm’s values, fostering collaboration and innovation within the organization.

Requirements

• 8+ years in product marketing, product management, or similar roles, ideally in Payments or Fintech.
• Proven track record in leading product launches and driving GTM strategies.
• Strong strategic thinking and business acumen.
• Excellent communication skills.
• Highly analytical, confident with data.
• Ability to navigate ambiguity in fast-paced environments.
• Proven collaboration and influencing abilities.
• Outstanding project management and prioritization skills.
• Creative problem-solving skills.

Benefits

• Health care coverage with 100% subsidized medical for employees and dependents.
• Flexible Spending Wallets for varied lifestyle needs.
• Competitive vacation and holiday schedules.
• Employee Stock Purchase Plan (ESPP) to buy shares at a discount.

Location

Remote; within the United States.

How to Apply

To apply, please submit your application through the provided link.

Deadline

No deadline stated.