Lead Product Marketing Manager - Novus @Pendo

Overview

The Lead Product Marketing Manager for Novus at Pendo is responsible for owning the marketing strategy and go-to-market (GTM) plan for a new product designed for product engineers and application owners working with AI-native software. This role is remote within the US, supporting Pendo's vision of improving the software experience.

Key Responsibilities

• Own the messaging, positioning, and narrative for Novus.
• Lead the end-to-end GTM strategy, including audience targeting and campaign execution.
• Collaborate with marketing to drive early-access signups and conversions.
• Build a community presence in relevant forums and social channels.
• Partner with product to design user onboarding and conversion paths.
• Define the relationship between Novus and Pendo in the market.
• Provide sales and partner teams with effective materials and messaging.
• Track metrics connecting Novus activity to pipeline and revenue outcomes.

Requirements

• 7+ years of marketing experience with a focus on positioning and narrative creation.
• Proven capability in driving launches or repositionings.
• Strong writing skills and experience creating engaging narratives and documents.
• Fluency with AI tools and their integration into workflows.
• Experience with product-led growth (PLG) strategies, including self-serve acquisition.
• Ability to communicate technical content clearly to diverse audiences.
• Strong collaborative skills with cross-functional teams.
• Familiarity with developer or technical audiences is a plus.

Benefits

• Highly competitive employer-heavy coverage, including $0 premium options.
• Strong 401(k) match and equity options.
• Flexible time off policy.

Location

This role is remote within the United States, with Pendo's offices in San Francisco, CA; Raleigh, NC; and New York, NY.

How to Apply

Interested applicants should follow the application process outlined on Pendo's career page.

Deadline

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