Marketing Programs Specialist, Symmetry @Gusto

Overview

Symmetry, a subsidiary of Gusto, is focused on advancing payroll compliance technology. The company is seeking a Marketing Programs Specialist to operationalize marketing strategies across new business acquisition and client communications, with an emphasis on leveraging AI tools.

Key Responsibilities

• Coordinate LinkedIn and Google Ads campaigns, utilizing AI for audience research, ad copy creation, and performance analysis.
• Support the planning and execution of webinars and digital campaigns, including setup and follow-up reporting in HubSpot.
• Build and maintain acquisition nurtures and lead workflows in HubSpot, personalizing messaging and analyzing engagement.
• Activate customer stories and case studies across various channels, creating multiple assets from individual stories using AI.
• Distribute product updates to developers across various communication channels.
• Execute customer-facing lifecycle programs in HubSpot, personalizing content at scale.
• Maintain a unified marketing calendar for acquisition and client communications, ensuring clear messaging across campaigns.

Requirements

• 3+ years in a B2B marketing role, preferably in SaaS or technology.
• Fluency with AI tools, with experience in building custom solutions and automating workflows.
• Strong organizational skills and attention to detail.
• Ability to communicate effectively with technical and non-technical audiences.
• Curiosity about the impact of marketing on customer retention and revenue expansion.
• Experience with marketing automation (HubSpot or similar), CRM, and project management tools.

Benefits

Competitive base pay, benefits, and equity (RSUs) available to all full-time employees. Specific compensation for this role ranges from $63,830 to $78,724.

Location

Remote work available. Employees in certain locations may be expected to work from the office 2-3 days per week.

How to Apply

Interested candidates should apply through the provided application link.

Deadline

Not specified.