Performance Marketing Specialist, Mobile @Blockchain

Overview

Blockchain is a global crypto company dedicated to connecting the world to the future of finance. The company is seeking a Performance Marketing Specialist (Mobile) to drive the mobile user acquisition strategy through data-driven execution and optimization.

Key Responsibilities

• Create, optimize, and scale performance marketing campaigns across various channels including Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), and TikTok Ads.
• Maximize Return on Ad Spend (ROAS) and achieve mobile user acquisition targets.
• Serve as the expert user for the Mobile Measurement Partner, AppsFlyer, ensuring data integrity and attribution accuracy.
• Manage the creative process by collaborating with design/creative teams and validating ad copy and video scripts.
• Utilize AI tools for copy creation, campaign optimization, and performance analysis.
• Address mobile ad fraud and utilize prevention tools.
• Self-serve data via SQL/Looker/Tableau to minimize reliance on data teams.

Requirements

• 5+ years in Performance/Growth Marketing focused on Mobile App Growth.
• Expertise in AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets over USD 300k.
• Hands-on experience with Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in the Crypto, Fintech, or Gaming industries.

Benefits

• Full-time salary based on experience and equity in the company.
• Mandatory in-office presence in Singapore four days per week with a remote work policy for up to 20 days per year.
• ClassPass membership.
• Budgets for learning and professional development.
• Unlimited vacation policy.
• Apple equipment provided.
• Opportunity to build a career in a rapidly expanding global technology company.

Location

Singapore, remote work allowed for up to 20 days per year.

How to Apply

Please submit your application through the provided application portal.