Performance Marketing Specialist, Mobile @Blockchain

Overview

Blockchain is seeking a Performance Marketing Specialist (Mobile) to drive mobile user acquisition through data-driven strategies and ROAS optimization. The role is suitable for professionals experienced in performance marketing in the crypto or fintech sectors.

Key Responsibilities

• Create, optimize, and scale performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), and TikTok Ads.
• Maximize Return on Ad Spend (ROAS) and achieve mobile user acquisition targets.
• Ensure data integrity and accurate attribution as the expert user of AppsFlyer.
• Manage the creative process, including briefing design teams and validating ad copy and scripts.
• Utilize AI tools for copy creation, performance analysis, and campaign optimization.
• Address mobile ad fraud and implement prevention tools.
• Self-serve data using SQL/Looker/Tableau to reduce dependencies on data teams.

Requirements

• 5+ years of experience in Performance/Growth Marketing, particularly Mobile App Growth (UA).
• Expert knowledge of AppsFlyer.
• Proven track record in ROAS-focused campaign optimization.
• Experience managing monthly budgets above USD 300k.
• Hands-on experience managing campaigns on Google, Meta, ASA, and TikTok.
• Fluency in professional and technical English.
• Experience in the Crypto, Fintech, or Gaming industries.

Benefits

• Full-time salary based on experience and equity opportunities.
• Mandatory in-office presence four days a week in the London office.
• Work-from-Anywhere Policy: Up to 20 days of remote work per year.
• ClassPass membership.
• Unlimited vacation policy.
• Apple equipment provided.
• Opportunity to grow in a global technology company.
• Flexible work culture.

Location

London office with a mandatory in-office presence four days a week, and up to 20 days of remote work allowed per year.

How to Apply

Please submit your application through the company's careers page.