Performance Marketing Specialist, Mobile @Blockchain

Overview

Blockchain is seeking a Performance Marketing Specialist (Mobile) to drive its mobile user acquisition strategy through data-driven execution and ROAS optimization. This hands-on role requires technical analytics skills and operational knowledge of major advertising platforms.

Key Responsibilities

• Creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads, and other channels.
• Maximizing Return on Ad Spend (ROAS) and achieving mobile user acquisition targets.
• Acting as the expert user for Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
• Managing the creative process, including briefing design/creative teams and validating effective ad copy and video scripts.
• Utilizing AI tools for copy creation, campaign optimization, and performance analysis.
• Understanding mobile ad fraud and using prevention tools.
• Self-serving data via SQL/Looker/Tableau to reduce dependency on data teams.

Requirements

• 5+ years in Performance/Growth Marketing focused on Mobile App Growth.
• Expert working knowledge of AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Extensive experience with Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in the Crypto, Fintech, or Gaming industries.

Benefits

• Unlimited vacation policy.
• Unlimited books policy for technical resources.
• Apple equipment.
• Full-time salary based on experience and equity in the company.
• Mandatory in-office presence four days per week in Paris.
• Work from Anywhere Policy allows remote work for up to 20 days per year.

Location

Role based in Paris with a mandatory in-office presence four days per week, and an option to work remotely from anywhere in the world for up to 20 days per year.

How to Apply

Interested candidates should apply through the designated application process.