Applications are open for the Pinterest Inclusion Fund 2026, a global incubator and creator development programme established to help emerging content creators build a stronger presence on Pinterest.

Now entering its sixth year, the programme will provide selected creators with financial support, personalised education, direct access to Pinterest and industry experts, content strategy training, collaboration opportunities and practical guidance on growing an audience through organic Pinterest content.

The 2026 Pinterest Inclusion Fund is particularly relevant to creators who are already producing content on other social media platforms but are new to Pinterest or have not yet developed a strong content strategy for the platform. It also encourages creators whose work supports Pinterest’s inclusive product features, including skin tone ranges, hair pattern search and body type ranges. icants using the Canadian application route, applications must be submitted by:

4 August 2026 at 9:00 p.m. Eastern Time

The application period opened on 21 July 2026 at 9:00 a.m. Eastern Time. the Pinterest Inclusion Fund

The Pinterest Inclusion Fund is an incubator and development pipeline designed to help emerging creators establish and expand their presence on Pinterest.

The programme combines direct financial assistance with training, education, community support and access to industry expertise. Instead of operating only as a one-time financial award, it aims to help participants understand how Pinterest works as a visual discovery platform and how creators can develop content that remains searchable, useful and discoverable over time.

Pinterest describes the programme as an opportunity for creators who are already active elsewhere online but are ready to build their Pinterest audience and improve their organic content strategy. Selected participants will receive personalised learning support, dedicated sessions with Pinterest and industry experts, and financial support to help fund content production. ramme also creates a pathway into Pinterest’s wider creator ecosystem. Participants who demonstrate strong engagement, consistent participation and meaningful growth during the programme may be invited to join the Pinterest Creator Community after completing the programme. Is New in the 2026 Pinterest Inclusion Fund?

The 2026 cycle marks the sixth year of the Pinterest Inclusion Fund.

This year, Pinterest is placing renewed emphasis on emerging creators who are already active on other platforms but are new to Pinterest or still developing their presence on the platform.

The programme is intended to unlock three main areas of support:

Educational resources
Financial support for content creation
Growth opportunities within the Pinterest creator ecosystem

Pinterest is also broadening the range of content areas represented in the programme. While fashion, beauty and lifestyle remain central categories, the 2026 programme highlights creators producing content in areas such as:

Home and interior inspiration
Travel
Gaming
Technology
Health and wellness
Food
Fashion
Beauty
Lifestyle

The exact eligible content areas may differ slightly between national application pages. Candidates should therefore follow the criteria displayed on the application page for their country of legal residence. Objectives of the Programme

The Pinterest Inclusion Fund has been developed to help emerging creators overcome common barriers to building an audience on a new platform.

Its major objectives include:

Helping creators understand Pinterest’s content ecosystem
Increasing the visibility of diverse and inclusive content
Teaching creators how to develop a sustainable organic Pinterest strategy
Supporting the production of high-quality and inspirational content
Connecting emerging creators with experienced Pinterest and industry professionals
Helping creators understand platform trends and audience behaviour
Building a community of creators who can collaborate and learn from one another
Creating longer-term opportunities within the Pinterest Creator Community
Improving representation across Pinterest content categories
Helping new-to-Pinterest creators convert their existing creative experience into a platform-specific growth strategy

The programme is not simply intended for creators who already have large Pinterest audiences. It is particularly focused on creators who are ready to establish or significantly develop their presence on Pinterest.

Financial Support for Selected Creators

Selected participants will receive financial support intended to help fund the development and production of Pinterest content.

Pinterest’s current programme pages describe this support as financial assistance, grants or monetary incentives that participants can use to support their content creation activities. Pinterest has not publicly specified the exact amount of financial support available to each participant on the current application and programme pages.

Applicants should therefore avoid assuming that every participant will receive the same amount. The final value, payment method, eligible uses and applicable conditions are expected to be explained in the separate participant terms issued to successful applicants.

Submission of an application does not guarantee selection or financial support. Selected candidates must review and agree to the programme’s participant terms before joining. its of the Pinterest Inclusion Fund 2026

Selected creators may receive a combination of financial, educational and professional development support.

1. Financial Assistance for Content Creation

Participants will receive financial support to help them produce and optimise content for Pinterest.

This may help cover expenses associated with:

Content planning
Photography
Video production
Editing
Graphic design
Equipment
Props and materials
Styling
Research
Other content production requirements

The exact amount and permitted expenses have not been disclosed on the public programme pages.

2. Personalised Education

Participants will receive personalised educational support designed to reflect their experience, content category and growth objectives.

This is important because a content strategy that performs successfully on Instagram, TikTok, Facebook or YouTube may not automatically perform in the same way on Pinterest.

3. Direct Access to Pinterest Experts

Selected creators will receive dedicated learning time with Pinterest experts.

These sessions are expected to help participants understand:

How content is discovered on Pinterest
How users search for and save ideas
How to create useful and actionable Pins
How to structure boards
How to improve content discoverability
How to use Pinterest features effectively
How to develop a long-term organic growth strategy

4. Access to Industry Experts

The programme will also provide participants with learning opportunities involving professionals and experts from the wider content and creator industries.

This may allow participants to gain knowledge beyond the technical use of Pinterest, including insights into branding, creative planning, content production, audience development and professional growth.

5. Platform Best-Practice Training

Programme sessions will cover platform best practices that can help creators develop and grow their Pinterest presence.

Training topics may include:

Pinterest profile development
Board organisation
Pin optimisation
Organic content strategy
Audience growth
Search-based content discovery
Content consistency
Platform tools and features
Using Pinterest to expand the lifespan of existing content

6. Pinterest Trends and Insights

Participants will learn how to use Pinterest trends, insights and platform data to make better content decisions.

This may help creators identify:

Emerging content trends
Seasonal opportunities
Popular search topics
Audience interests
Content gaps
Opportunities for inclusive content
Subjects with longer-term discovery potential

7. Analytics Training

The programme will include deeper learning on content insights and analytics.

Participants may learn how to evaluate:

Pin impressions
Saves
Engagement
Outbound clicks
Audience interaction
Profile growth
Content performance
Long-term discovery patterns

Understanding these indicators can help creators identify what is working and improve their future content decisions.

8. Collaboration Sessions

The programme will offer dedicated collaboration sessions through which participants can connect with other emerging creators.

This creates opportunities to:

Share ideas
Discuss content challenges
Exchange practical strategies
Learn from creators in different content categories
Develop professional relationships
Identify possible collaborations

9. Office Hours

Selected participants will have access to office hours where they can receive more focused support, raise questions and obtain guidance on programme activities or Pinterest content development.

10. Potential Access to the Pinterest Creator Community

Creators who demonstrate meaningful engagement and growth throughout the programme may be invited to join the Pinterest Creator Community after graduation.

Pinterest states that this community may provide access to:

Monthly trends
Creator insights
Exclusive content challenges
Additional resources
Community opportunities
Early access to selected information or initiatives

An invitation is not automatic and will depend on the creator’s engagement and performance during the programme. reators Should Consider Applying

Pinterest operates differently from many conventional social media platforms.

Users often visit the platform to search for ideas, plan future activities, explore products and save useful content. This gives creators an opportunity to produce content that may continue to be discovered after its initial publication.

Pinterest reports that people who used its inclusive features saved 75% more Pins than users who did not use those features. Pinterest presents this as evidence that more inclusive content and search tools can create meaningful engagement and discovery opportunities. ation may therefore be valuable for creators seeking to:

Build a presence on Pinterest from the beginning
Diversify beyond Instagram, TikTok or YouTube
Increase the discoverability of existing content
Develop searchable and evergreen content
Strengthen their visual brand
Reach audiences looking for practical ideas
Build a more structured content strategy
Learn directly from platform experts
Receive assistance with content production
Become part of a professional creator community

Track Record of the Pinterest Inclusion Fund

The Pinterest Inclusion Fund was launched in 2021.

According to Pinterest, the programme has supported more than 500 content producers since its launch. Participants have received educational and financial support intended to help them develop their content, improve their understanding of Pinterest and create longer-term opportunities on the platform. t states that previous participants have experienced increased saves and engagement after joining the programme. These results are presented as evidence that structured training, platform knowledge and more consistent content production can help creators build stronger connections with Pinterest audiences. programme formats have supported creators, publishers, merchants and other content producers. The 2026 cycle, however, has returned to a creator-focused cohort. an Apply Through the Canadian Application?

The Canadian application form is open to creators who are legal residents of Canada and meet the programme’s eligibility conditions.

Applicants must meet the following requirements:

1. Creator or Content Producer

The applicant must identify as a creator or content producer.

The programme does not specify that content creation must be the applicant’s full-time occupation. However, the applicant must be actively creating and sharing content online.

2. Relevant Content Area

Applicants must create content within fashion, beauty or lifestyle-related areas.

The broader Canadian programme page also refers to associated areas including:

Home
Travel
Gaming
Technology
Health and wellness
Food

Candidates should clearly explain how their work falls within the relevant programme categories and how it could be adapted for Pinterest. ontent Supporting Inclusive Product Tools

The Canadian application page states that applicants must create fashion, beauty or lifestyle content that supports Pinterest’s inclusive product tools, particularly tools involving skin tone ranges or body type ranges. ts should therefore consider how their content:

Represents different skin tones
Reflects different body types
Improves representation
Provides useful ideas to wider audiences
Supports inclusive beauty or fashion discovery
Avoids narrow or exclusionary standards
Helps people find content relevant to their identities or needs

4. Legal Residency in Canada

Applicants using the Canadian form must be legal residents of Canada.

Citizenship is not expressly listed as a requirement on the application page. The stated condition is legal residency in Canada.

Applicants must be at least 18 years old at the time of application. Active on at Least Two Other Social Media Platforms

Applicants must be active and sharing content on at least two other social media platforms.

These platforms may include:

Instagram
TikTok
Facebook
YouTube
LinkedIn
Other recognised content platforms

The purpose of this condition is to identify applicants who are already actively producing content and are now ready to transfer or expand their creative strategy to Pinterest. nterest in Developing a Pinterest Strategy

Applicants must be interested in building an organic content strategy for Pinterest.

A successful application should therefore explain why Pinterest is relevant to the applicant’s content and what the creator wants to accomplish through the programme.

8. Availability for Programme Sessions

Applicants must be able to attend programme sessions and office hours.

Candidates should apply only if they can make a genuine commitment to:

Attend scheduled virtual sessions
Participate in office hours
Complete onboarding requirements
Produce Pinterest content
Apply programme guidance
Participate in required promotional activities
Remain actively engaged throughout the programme

What Information Is Requested in the Canadian Application?

The first part of the official Canadian application asks applicants to provide information including:

Email address
First name
Last name
Confirmation of legal residency in Canada
Confirmation that the applicant is at least 18 years old
Preferred pronouns, where the applicant wishes to provide them
Website address, where applicable
Whether the applicant has a Pinterest business account
Pinterest profile link
Pinterest username or handle
Instagram profile link
TikTok profile link
Facebook profile link, where applicable
LinkedIn profile link, where applicable

The form indicates that applicants without an applicable Pinterest profile or handle may enter “N/A” where instructed. Applicants should nevertheless consider establishing a professional Pinterest profile before applying because the purpose of the programme is to support creators seeking to grow on the platform. Will Selected Participants Be Required to Do?

Selection comes with active participation requirements.

Successful applicants will be expected to:

Review and agree to separate programme participant terms
Complete the programme’s onboarding requirements
Attend virtual programme sessions
Participate in office hours
Create organic content for Pinterest
Optimise content during the programme
Apply Pinterest content best practices
Use relevant platform features
Participate in required promotional activities
Remain engaged with the programme

Pinterest specifically refers to platform features such as:

Auto-import
Collages
Board sharing
Other Pinterest creation and content organisation tools

Participants should therefore be prepared to experiment with platform features rather than simply reposting their existing social media content without adaptation. cation and Selection Considerations

Pinterest states clearly that submitting an application does not guarantee selection.

Eligible applicants will still need to demonstrate that they are a strong fit for the programme. Although the full selection methodology is not publicly detailed, applicants are likely to be assessed on information such as:

Content quality
Relevance to the eligible content categories
Existing activity on other platforms
Potential to grow on Pinterest
Commitment to the programme
Alignment with inclusive content tools
Clarity of objectives
Ability to create useful, original and inspirational content

Applicants should provide accurate information and ensure that all submitted profile links are active, publicly accessible and representative of their strongest work.

Successful applicants will also be required to accept separate participant terms before formally joining the programme. o Prepare a Strong Application

Applicants should not treat the application as a routine social media registration form. They should present a clear case for why they are ready to build a meaningful presence on Pinterest.

1. Review Your Existing Social Profiles

Before applying, review your Instagram, TikTok, Facebook, YouTube or other relevant profiles.

Remove or archive content that does not reflect your current creative direction, and ensure your strongest work is easy to identify.

2. Clarify Your Content Category

Applicants should be able to describe their content in a focused way.

Instead of stating only that they are a “lifestyle creator,” they should identify a more specific direction, such as:

Inclusive fashion styling
Beauty content for different skin tones
Plus-size fashion inspiration
Accessible home organisation
Inclusive travel planning
Technology tutorials
Gaming lifestyle content
Wellness routines
Food and recipe content
Affordable interior design
Hair care for different hair patterns

3. Explain Why Pinterest Is Relevant

Applicants should explain why Pinterest is suitable for their content.

A strong explanation might focus on:

Visual discovery
Searchable content
Evergreen ideas
Audience planning behaviour
Product or website discovery
Long-term traffic
Content organisation through boards
Reaching audiences beyond existing platforms

4. Demonstrate Consistency

Pinterest is looking for active creators. Applicants should demonstrate that they publish content consistently and can commit to creating content during the programme.

5. Highlight Inclusive Content

Applicants should show how their content represents wider audiences or contributes to more inclusive visual discovery.

This is particularly important for Canadian applicants because the official application criteria specifically refer to Pinterest’s inclusive tools for skin tone and body type ranges.

6. Prepare Your Pinterest Account

Applicants should consider creating or improving their Pinterest profile before submitting the application.

Useful preparatory steps include:

Using a clear profile image
Writing a professional profile description
Adding a website link
Creating relevant boards
Publishing several high-quality Pins
Using clear Pin titles and descriptions
Organising content by category
Ensuring the profile reflects the applicant’s content niche

7. Verify Every Link

All profile and website links should be checked before submission.

Broken, private or incorrect profile links could prevent reviewers from evaluating the applicant’s work properly.

8. Apply Before the Final Hours

Applicants should submit their forms well before the deadline.

Waiting until the final hours creates unnecessary risks, including internet problems, incomplete submissions or technical issues with the form.

Click HERE to apply for Canada based.
Click HERE to apply for US based.

Important Deadline

For the Canada-based creator application cycle, the application period is:

Opening date: 21 July 2026 at 9:00 a.m. Eastern Time

Application deadline: 4 August 2026 at 9:00 p.m. Eastern Time

Late applications may not be accepted. Candidates should complete the official application form and verify that their submission has been successfully recorded before the deadline. ts in Australia and New Zealand have the same calendar deadline of 4 August 2026, but the official local programme page specifies 9:00 p.m. Australian Eastern Standard Time. Applicants in other countries should verify the exact local deadline on the relevant country-specific page. tant Information Not Yet Publicly Disclosed

Pinterest’s public 2026 programme and application pages do not currently specify:

The exact amount of financial support per participant
The total number of creators who will be selected
The full programme duration
The programme start and completion dates
The complete selection scoring methodology
The date on which successful applicants will be notified
Whether unsuccessful applicants will receive individual feedback

Applicants should not rely on amounts, dates or programme arrangements from previous years because the structure may change between application cycles.

Successful candidates should carefully review the official participant terms before accepting an offer.

Conclusion

The Pinterest Inclusion Fund 2026 offers emerging content creators a valuable opportunity to develop a professional Pinterest strategy while receiving financial support, expert guidance, educational resources and access to a wider creator community.

The programme is especially suitable for creators who are already active on platforms such as Instagram, TikTok, Facebook or YouTube but have not yet established a strong presence on Pinterest. It is also relevant to creators producing inclusive, inspirational and practical content across fashion, beauty, lifestyle, home, travel, gaming, technology, wellness and food-related areas.

Canadian applicants must be legal residents of Canada, at least 18 years old, active on at least two other social platforms and available to attend programme sessions and office hours. Their content must also meet the requirements stated on the Canadian application page.

Eligible creators should prepare their social profiles, clarify their content niche, review their Pinterest strategy and submit the application before 4 August 2026 at 9:00 p.m. Eastern Time.

For more global opportunities, click HERE.

Pinterest Inclusion Fund 2026: Financial Support, Expert Training arging Creators ·Unknown