Senior Global Demand Generation Manager @Hootsuite

Overview

The role of Senior Global Demand Generation Manager involves building and executing integrated programs that create, accelerate, and convert demand into qualified pipeline. This is a senior, hands-on role that requires translating business priorities and market signals into cohesive demand generation strategies for various regions and segments.

Key Responsibilities

• Develop and execute demand generation programs aligned to regional and product priorities, focusing on Enterprise and Mid-Market audiences.
• Balance new demand creation with pipeline acceleration and re-engagement opportunities.
• Utilize intent and engagement signals to drive marketing interventions effectively.
• Improve signal-informed engagement in collaboration with RevOps and Sales teams.
• Expand account-based marketing efforts in partnership with Sales and Product Marketing.
• Lead execution for partner-led demand generation initiatives.
• Oversee joint campaigns with partners to enhance visibility into account engagement and pipeline.
• Ensure coherence between campaign signals and sales actions while collaborating with other teams.

Requirements

• Extensive B2B SaaS demand generation experience with accountability for pipeline creation.
• Proven ability to run integrated demand generation programs across multiple channels.
• Strong understanding of both Enterprise and Mid-Market demand motions.
• Hands-on experience with account-based marketing and relevant platforms.
• Experience in partner marketing and ecosystem environments.
• Strong analytical skills and ability to assess impact on business outcomes.
• Excellent collaborative and communication skills.

Benefits

Details regarding benefits were not provided in the source.

Location

Remote role based in Canada.

How to Apply

For more information on applying for this position, please visit the company's careers page.

Deadline

No specific deadline mentioned for applications.