Overview
Instacart’s Marketing Data Science and Analytics team partners across Marketing, Strategic Finance, and Product to power data-driven growth. As a Senior Marketing Decision Scientist II, you will shape how we measure, forecast, and optimize marketing performance across channels, helping Instacart make smarter investment decisions and accelerate customer acquisition and retention.
Key Responsibilities
- Own the end-to-end marketing measurement strategy across paid search, paid social, display, affiliates, CTV, and lifecycle/CRM.
- Design, launch, and analyze experiments and causal inference studies that quantify lift and establish best practices for decision-making under uncertainty.
- Build and productionize predictive models using SQL and Python or R, partnering with data engineering to automate pipelines.
- Create executive-ready dashboards and narratives in tools like Looker or Mode that track KPIs and translate insights into clear recommendations.
- Partner with Strategic Finance and Marketing leadership on forecasting and planning processes; influence roadmaps and present findings to stakeholders.
- Manage multiple concurrent projects while elevating the team’s analytical standards through peer reviews and mentorship.
Requirements
- 6+ years of experience in marketing analytics or data science within technology, e-commerce, marketplace, or consumer subscription businesses.
- Advanced proficiency in SQL and in either Python or R for data manipulation and statistical analysis.
- Hands-on experience designing and analyzing marketing experiments and applying causal inference techniques.
- Proven track record implementing at least one marketing measurement approach to inform budget allocation.
- Experience building business-facing dashboards in Looker, Tableau, or Mode.
- Experience working with modern data warehouses and version control (Git).
- Demonstrated ability to translate ambiguous business questions into analytical roadmaps.
- Bachelor’s degree in a quantitative field or equivalent practical experience.
Benefits
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and eligible for a new hire equity grant as well as annual refresh grants.
Location
Remote work from the United States.
How to Apply
Please apply through the company’s career page.
Deadline
Not specified.