Senior Product Manager, Carrot Ads @Instacart

Overview

Instacart is transforming the grocery industry by delivering essential services and providing flexible earnings opportunities for personal shoppers. The company is seeking a Senior Product Manager for its Carrot Ads platform, a vital component of its Ads organization, which supports external partners in monetizing e-commerce properties.

Key Responsibilities

• Act as the primary product point of contact for Carrot Ads' API-integrated partners, managing their ad business performance and needs.
• Own the publisher-facing infrastructure of the Carrot Ads platform, ensuring high-quality API architecture and integration.
• Drive strategic initiatives to expand Carrot Ads offerings into new areas, identifying growth opportunities for the program.
• Lead cross-functional collaboration with internal teams across Measurement, Ads Quality, Formats, and Strategy & Planning.
• Assume increasing strategic ownership as the business scales, leading roadmap prioritization and representing Carrot Ads in leadership discussions.

Requirements

Minimum Qualifications:

• 5+ years of product management experience with a focus on complex, cross-functional product areas.
• Experience with B2B platform products.
• Strong technical acumen, including API design and data pipelines.
• Experience in managing external partner relationships.
• Excellent written and verbal communication skills, able to convey complex information to varied audiences.

Preferred Qualifications:

• Background in ad tech, retail media, or marketplace advertising.
• Familiarity with programmatic advertising concepts.
• Experience with third-party business enabling platforms.
• Track record of driving strategic expansion into new verticals.
• Able to operate in ambiguous, high-stakes environments with evolving product scopes.

Benefits

Instacart provides highly competitive compensation, including a base pay range of $165,000 to $174,000 CAD for Canadian candidates, along with eligibility for new hire equity grants and annual refresh grants.

Location

This role is remote, available only to candidates located in Ontario, Alberta, British Columbia, or Nova Scotia.

How to Apply

Interested candidates should apply through the company’s career page.

Deadline

No specific deadline mentioned.