Sr Director, Pipeline Strategy & Analytics @Starburst

Overview

The Sr. Director, Pipeline Strategy & Analytics at Starburst owns the metrics, systems, and strategy behind the company’s pipeline from generation through conversion. This highly technical role involves close collaboration with Marketing, Sales, and Finance to ensure the successful tracking and performance of pipeline metrics and marketing ROI.

Key Responsibilities

• Own all pipeline metrics from lead and MQL through opportunity creation, conversion, and closed revenue.
• Define and drive the strategy to increase pipeline throughput and generate higher-quality pipeline.
• Oversee marketing budget tracking and ROI measurement.
• Build and maintain reporting, dashboards, and attribution models for shared visibility of pipeline health.
• Evaluate and introduce technology tools that enhance pipeline generation and measurement.
• Partner with Sales and Revenue Operations on funnel definitions and forecasting inputs.
• Oversee the SDR technology stack and operating processes.
• Translate complex go-to-market data into clear narratives and recommendations for senior leadership.
• Ensure the accuracy of pipeline data across Salesforce and marketing automation systems.
• Lead, mentor, and develop a team responsible for pipeline analytics and marketing operations.

Requirements

• 10+ years of experience in marketing operations, revenue operations, or go-to-market strategy with a focus on pipeline metrics and marketing ROI in a B2B SaaS context.
• People management experience with a proven record of developing high-performing analytical teams.
• Hands-on fluency in SQL, BI tools (Tableau, Looker, etc.), Salesforce, and marketing automation platforms (Marketo, HubSpot, etc.).
• Strong understanding of pipeline mechanics and marketing ROI measurement.
• Experience with data-driven processes to increase pipeline quality.
• Familiarity with marketing and go-to-market technology, including applied AI.
• Experience with SDR and sales-engagement tooling (Outreach, Salesloft, etc.).
• Exceptional communication and stakeholder management skills.
• Preferred experience in consumption-based business models and data modeling or engineering.
• Ability to travel up to 25% for company-related activities.

Benefits

Starburst offers a competitive Total Rewards program which includes attractive stock grants, flexible paid time off, and other comprehensive benefits.

Location

This role is based in Boston, MA, or is open to US-based remote candidates.

How to Apply

For more information about this role and to apply, please visit the Starburst careers page.

Deadline

No specific deadline stated.