Overview

Business for Nature is seeking an experienced, creative, and strategic Social Media & Content Specialist to join their communications team on a freelance, remote basis. The role focuses on developing and executing social media strategies, primarily for LinkedIn, to enhance the organization's visibility and impact.

Key Responsibilities

Manage the day-to-day delivery of the organization’s social media strategy, focusing on LinkedIn.
Craft engaging, clear, and compelling copy that simplifies complex policy and sustainability topics.
Design visual assets such as graphics, infographics, carousels, quote cards, and animations using tools like Canva.
Ensure all communications are consistent with the organization's refreshed brand identity.
Engage with the LinkedIn community (over 33,000 followers), respond to comments, and initiate conversations.
Repurpose reports, website content, and policy updates into engaging social media campaigns.
Assist with light analytics reporting using tools like Hootsuite to track KPIs and content performance.

Requirements

Proven experience in creating engaging content for LinkedIn targeting business or government audiences.
Ability to simplify complex policy and sustainability issues into compelling narratives.
Mastery of tone: conversational, inclusive, professional, and jargon-free.
Advanced design skills using Canva or similar tools, aligned with brand guidelines.
Strong understanding of social media analytics and capacity for light reporting.
Excellent organizational skills and ability to meet deadlines.
High standards of accuracy and attention to detail.
Ability to work across time zones, preferably overlapping with UK/Central Europe hours.
Experience in corporate advocacy or sustainability spaces (Nice to Have).
Paid advertising campaign experience (Nice to Have).
Video content creation skills for social media (Nice to Have).

Benefits

Salary: USD $2,100 – $3,500 per month

Location

Remote (Worldwide)

How to Apply

Submit CV, cover letter, and a portfolio of LinkedIn-specific content to contact@businessfornature.org with the subject line "Freelance Social Media Specialist Application".