Director, Enterprise Product Marketing @Instacart

Overview

Instacart is transforming the grocery industry by offering innovative ecommerce and fulfillment solutions. The company is looking for a Director of B2B Enterprise Product Marketing to lead its marketing strategy during a pivotal time in its enterprise business.

Key Responsibilities

• Create a unified go-to-market strategy for the enterprise platform, ensuring clear positioning and messaging across teams.
• Establish a differentiated market presence for Instacart’s enterprise solutions through thought leadership narratives and multi-channel campaigns.
• Build and manage a high-performing product marketing team integrated within the commercial organization.
• Develop marketing campaigns that increase awareness and generate qualified leads across various channels.
• Formulate regional strategies for global market entry to support expansion beyond existing markets.

Requirements

• 10+ years of B2B marketing experience in a SaaS company, with a focus on product marketing.
• Experience in managing and developing marketing teams.
• Proven ability to execute full-scale, multi-channel B2B campaigns.
• Strong written and verbal communication skills for senior audiences.
• Experience in developing positioning and messaging frameworks.
• Able to manage multiple high-stakes projects and influence stakeholders.
• Comfortable operating in a fast-paced, high-growth environment.
• High proficiency with Google Slides and basic marketing analytics.

Benefits

Instacart provides competitive compensation and benefits based on the employee's work location. The role is eligible for a new hire equity grant and annual refresh grants.

Location

Remote - United States

How to Apply

Please apply through the Instacart careers page.