Director, Enterprise Product Marketing @Instacart

Overview

The role of Director, Enterprise Product Marketing at Instacart focuses on bringing the company's enterprise platform to market. This position is crucial as Instacart's enterprise business evolves to meet the demands of grocery retailers and brands in a shifting landscape.

Key Responsibilities

• Develop a unified go-to-market strategy for the enterprise platform, ensuring adoption across Product, BD, and Customer Success teams.
• Create a differentiated market presence through compelling thought leadership narratives and multi-channel campaigns.
• Lead a high-performing product marketing team, managing four direct reports.
• Drive marketing impact on the sales pipeline via awareness and lead-generation campaigns.
• Establish a global market entry foundation with regional strategies for expansion.

Requirements

• 10+ years of B2B marketing experience in a SaaS company with a focus on product marketing.
• People management experience and a track record of team development.
• Experience in executing full-scale, multi-channel B2B campaigns to drive awareness and lead generation.
• Strong communication skills for distilling complex topics for senior audiences.
• Ability to manage multiple high-stakes projects and effectively prioritize.
• Proficiency in Google Slides and basic marketing analytics.

Benefits

Instacart offers competitive compensation and benefits based on work location. The position is eligible for new hire equity grants and annual refresh grants.

For Canadian candidates, the base pay range is $203,000 — $214,000 CAD.

Location

This is a remote position for candidates located in Canada, specifically in Ontario, Alberta, British Columbia, or Nova Scotia only.

How to Apply

Interested candidates can apply through the provided application link.

Deadline

No specific application deadline mentioned.