Lead Product Marketing Manager - Novus @Pendo

Overview

Novus, part of Pendo, focuses on helping teams understand their software products post-launch. This Lead Product Marketing Manager role involves owning the narrative, positioning, and go-to-market strategy for this new product targeted at product engineers and application owners.

Key Responsibilities

• Own the messaging and positioning for Novus, ensuring alignment across product, sales, marketing, and leadership.
• Implement the full go-to-market plan encompassing audience targeting, channel strategy, and campaign management.
• Collaborate with revenue marketing to define acquisition channels and drive early-access signups.
• Build community presence by engaging with developers through forums, social channels, and events.
• Work with product and growth teams to design effective onboarding and conversion paths.
• Define positioning for both Novus and Pendo in the market.
• Create supportive materials for sales and partner teams to have informed discussions with product engineers.
• Track metrics to connect Novus activities to revenue outcomes and identify effective strategies.

Requirements

• 7+ years of marketing experience with ownership of product positioning and narrative.
• Experience in launching or repositioning products, with solid writing and strategic thinking abilities.
• Strong content creation skills, crafting engaging narratives and positioning documents.
• Practical fluency with AI tools and demonstrable impact on work outputs.
• Proactive approach to feedback and iteration in fast-paced environments.
• Aptitude for translating technical information into compelling messaging.
• Ability to influence cross-functional teams effectively.
• Experience with product-led growth strategies.

Benefits

Pendo offers competitive employer-heavy coverage in the U.S., including options with $0 premiums, strong 401(k) matching, equity, and flexible time off.

Location

This is a remote role within the U.S., with the option to work from offices in San Francisco, CA, New York, NY, or Raleigh, NC.

How to Apply

For applications, please reach out to the designated company channels as specified on the career page.

Deadline

No deadline stated.