Senior Product Marketing Manager @Drips

Overview

The Senior Product Marketing Manager shapes how Drips products are brought to market, positioned, and sold to customers. This role drives product marketing end-to-end including positioning and messaging, sales enablement, customer storytelling, and go-to-market execution.

Key Responsibilities

• Go-to-Market Strategy & Execution:
  • Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth.
  • Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement.
  • Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency.
• Product Positioning & Messaging:
  • Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs and business objectives.
  • Translate product capabilities into compelling narratives across personas, segments, and stages of the customer lifecycle.
  • Act as a strategic partner to Product and Sales, gathering and sharing market insights.
• Sales Enablement:
  • Develop enablement strategies and high-impact sales tools, training, and messaging frameworks.
  • Ensure sales teams are equipped to articulate value and handle objections with confidence.
  • Use field feedback and performance data to refine enablement programs and improve sales productivity.
• Customer Insight & Storytelling:
  • Provide strategic input on insight initiatives, including persona development and qualitative research.
  • Translate insights into actionable improvements across messaging and go-to-market strategy.
  • Develop scalable customer proof such as case studies and stories that reinforce differentiation.
• Market & Performance Intelligence:
  • Own competitive intelligence strategy, including ongoing monitoring and analysis.
  • Track key product marketing success metrics and assess go-to-market effectiveness.
• Cross-Functional Leadership:
  • Act as a unifying force across Product, Sales, Marketing, and Customer Success.
  • Serve as a key voice in cross-department planning.

Requirements

• 7+ years of experience in product marketing supporting B2B selling in healthcare, insurance, or other regulated industries.
• Strong storytelling and content creation skills.
• Data-driven mindset, comfortable using metrics and analytics.
• Demonstrated influence on product roadmap and market segmentation.
• Proven ownership of go-to-market strategy across a product portfolio.
• Experience building or strengthening product marketing programs in a small or scaling team.
• A track record of being both a strategic thinker and hands-on contributor.

Benefits

Please include a cover letter with your application. Keep it to 250 words or fewer and tell which Drips Core Value you believe you embody the most, and explain why.

Location

Remote

How to Apply

Please submit your application through the provided link.