VP, Revenue Marketing @Webflow

Overview

Webflow is seeking a VP of Revenue Marketing to lead its Revenue Marketing organization. This remote role involves overseeing pipeline creation, conversion, expansion marketing, and lifecycle management, with a focus on achieving marketing-sourced and influenced pipeline metrics.

Key Responsibilities

• Own marketing-sourced and influenced pipeline and iARR targets, including forecasting and budget allocation.
• Manage the full funnel from lead generation to closed/won status while optimizing webflow.com as a key pipeline channel.
• Lead a multi-disciplinary Revenue Marketing organization, ensuring integrated campaigns across different marketing activities.
• Collaborate with sales leadership to prioritize marketing efforts aligned with sales strategies.
• Develop lifecycle strategies to enhance customer engagement and retention.
• Act as 'Customer Zero' for internal product usage, identifying friction points and needs.

Requirements

• 12-15+ years in B2B SaaS revenue marketing, with significant leadership experience.
• Strong analytical skills with experience in data-driven decision-making.
• Ability to build trust quickly and operate in both sales-led and partner-led models.
• Proven track record of creating integrated revenue strategies and executing cross-functional campaigns.
• Familiarity with analytics, budget optimization, and experimentation practices.

Benefits

• Equity (RSUs) in the company.
• Comprehensive medical, dental, and vision plans.
• 12 weeks of paid parental leave.
• Flexible vacation and sabbatical programs.
• Mental health resources and coaching support.
• 401(k) with employer match.
• Monthly stipends for various work-related expenses.
• Annual WIN bonus program for eligible employees.

Location

Remote-first role based in the United States.

How to Apply

Applications are accepted on an ongoing basis until the position is filled.

Deadline

Ongoing until filled.