ABM Manager @Hawk

Overview

Hawk is seeking an ABM Manager to build and run their global account-based marketing program, focusing on both strategic and broader account targeting. This role combines creativity with analytical skills to engage target accounts and enhance brand awareness.

Key Responsibilities

• Define and maintain a tiered account model in partnership with Sales leadership.
• Select and prioritize target accounts using firmographic, intent, and engagement data.
• Monitor engagement signals to identify in-market accounts and adjust targeting.
• Plan and run account-targeted advertising across various platforms.
• Collaborate with Content and Product Marketing to develop relevant content.
• Manage ad budgets and keep messaging aligned with sales conversations.
• Align regularly with BDRs and account executives on target accounts and messaging.
• Track account engagement and report on ABM activity's influence on pipeline and revenue.
• Define and track important KPIs for each tier of accounts.

Requirements

• 3 years in B2B ABM or account-based demand generation, ideally in SaaS, fintech, or related software.
• Hands-on experience with account-targeted ads on LinkedIn and/or programmatic platforms.
• Familiarity with HubSpot for segmentation and reporting.
• Strategic mindset regarding account selection and outreach.
• Experience collaborating with BDRs and sales teams.
• Strong analytical skills for engagement and pipeline data analysis.
• Clear written communication skills for account plans and reporting.

Benefits

Hawk offers a culture of mutual trust and support, along with opportunities for professional growth.

Location

Remote.

How to Apply

Interested candidates should apply through the application link provided.

Deadline

No specific deadline mentioned.