Director, Enterprise Product Marketing @Instacart

Overview

The role of Director, Enterprise Product Marketing at Instacart involves leading the marketing strategy for the enterprise platform amidst a rapidly shifting grocery landscape. The position focuses on understanding market needs and promoting Instacart’s solutions within the B2B sector.

Key Responsibilities

• Develop a unified go-to-market strategy for the enterprise platform, ensuring clear positioning and messaging across teams.
• Create a differentiated market presence for Instacart’s enterprise solutions through thought leadership, multi-channel campaigns, and industry authority.
• Lead a high-performing product marketing team, fostering integration and clarity on priorities.
• Drive a sales pipeline through lead-generation campaigns, transforming interest into active discussions.
• Establish strategies for global market entry and regional expansion.

Requirements

• 10+ years of B2B marketing experience at a SaaS company, with a strong background in product marketing.
• Proven people management skills and experience in developing marketing teams.
• A track record of executing multi-channel B2B campaigns that result in lead generation.
• Excellent written and verbal communication skills, with the ability to simplify complex technical topics for senior audiences.
• Experience with positioning, messaging frameworks, and sales enablement materials.
• Proficient in managing multiple projects, prioritizing effectively, and influencing stakeholders.
• Ability to work independently and collaboratively in a fast-paced environment.
• High proficiency with Google Slides and basic marketing analytics.

Benefits

Instacart offers market-competitive compensation and benefits. The role includes eligibility for a new hire equity grant and annual refresh grants, along with a flexible work policy.

Location

This is a remote role, currently hiring in Canada, specifically in the provinces of Ontario, Alberta, British Columbia, and Nova Scotia.

How to Apply

Interested candidates can apply through Instacart's career page.

Deadline

No specific deadline mentioned.