Director, Marketing - Figma Weave (New York, United States) @Figma

Overview

Figma is seeking a Director of Marketing for its Figma Weave platform, aimed at making design accessible to all. The role can be held from their New York City hub or remotely, and involves shaping the future of AI-native creativity through effective marketing strategies.

Key Responsibilities

• Define the vision and narrative for Figma Weave in the AI-native creative space.
• Build brand awareness and cultural resonance for Weave through innovative marketing initiatives.
• Develop and manage the growth engine to convert attention into users and revenue.
• Hire and lead a small, high-output marketing team while leveraging Figma’s resources.
• Set and execute marketing strategies with a focus on rapid measurement and adaptability.
• Collaborate closely with product, sales, and design teams to drive market focus.
• Manage significant marketing budgets, ensuring measurable return on investment.

Requirements

• Experience as an executive marketing leader in a high-growth software, SaaS, or consumer-tech company.
• A proven track record in strategy development and operational execution.
• Strong storytelling and creative instincts with a focus on measurable impact.
• Experience in managing substantial marketing budgets with demonstrated ROI.
• Data-driven approach to metrics for brand and funnel growth.

Benefits

• Equity options for employees.
• Health, dental, and vision coverage.
• Retirement benefits with company contributions.
• Parental leave and reproductive or family planning support.
• Mental health and wellness benefits.
• Paid time off, including flexible PTO and holidays.
• Reimbursements for cell phone and home internet.
• Annual bonus plans for eligible roles.

Location

This role can be held from the NYC hub or remotely.

How to Apply

Please submit your application through the Figma careers page.

Deadline

No deadline stated.