Field Marketing Manager, Japan @Twilio

Overview

The role of Field Marketing Manager at Twilio involves owning the end-to-end field marketing motion for Japan, a key growth market. The manager will design and execute a brand-to-revenue go-to-market strategy to enhance market presence, brand credibility, and drive pipeline development.

Key Responsibilities

• Execute the Japan field marketing plan across the full go-to-market funnel from PR to deal support.
• Design and deliver integrated marketing campaigns across various channels, including email, social media, and digital advertising.
• Lead executive engagement programs and develop partner marketing initiatives.
• Oversee PR and communications activities to build Twilio's brand credibility in Japan.
• Plan and deliver demand generation programs through events, webinars, and account-based marketing.
• Analyze campaign performance and suggest optimizations based on insights.
• Work closely with sales teams to support lead handoff and late-stage pipeline acceleration.
• Adapt global campaign assets for the Japanese market, ensuring cultural relevance.
• Collaborate with regional marketing resources and manage relationships with third-party vendors.

Requirements

• 7-10 years of experience in B2B field marketing or demand generation.
• Proven success in designing and executing brand-to-revenue GTM programs in the Japanese market.
• Strong commercial acumen and the ability to connect marketing activity to revenue outcomes.
• Experience with marketing automation tools (e.g., Marketo) and CRM tools (e.g., Salesforce).
• Excellent collaboration skills across sales and marketing teams.
• Full professional fluency in English and Japanese; deep understanding of Japanese business practices.
• Willingness to travel up to 30% within Japan.

Benefits

Twilio offers competitive pay, generous time off, parental leave, healthcare, a retirement savings program, and more, with offerings varying by location.

Location

Remote - Japan

How to Apply

To apply for this position, please follow the application process as detailed in the job posting.