Founding Product Marketer @Sparrow

Overview

Sparrow is a high-tech, employee leave management solution company on a mission to simplify the leave process for organizations. The role of Founding Product Marketer is pivotal in positioning Sparrow for success through effective marketing initiatives.

Key Responsibilities

• Collaborate with Leadership in Marketing, Product, Revenue Enablement, Sales, and Account Management to design and execute Product Marketing initiatives.
• Develop positioning and messaging strategy, owning the core narrative, value propositions, messaging framework, and website copy.
• Plan and execute product and feature launches, coordinating messaging, timing, and cross-functional rollout.
• Conduct market and buyer research, including win/loss analysis and refining the Ideal Customer Profile (ICP).
• Track competitors and build battlecards, providing market intelligence to the Revenue Enablement team.

Requirements

• 7+ years of product marketing experience in SaaS markets, particularly B2B.
• Proven track record of successful product launches and effective messaging.
• Self-directed, adaptable, with a focus on feedback and collaboration in a fast-paced environment.
• Ability to create written and visual teaching materials that clarify complex topics.
• Exceptional verbal and written communication skills, with a talent for building rapport and active listening.

Benefits

This is a full-time salaried position with compensation ranging from $124,600 to $220,000, depending on experience and location.

Location

Remote position, employees work across the United States.

How to Apply

To learn more about the Sparrow team and apply, visit our careers page.