Overview
Zello is a voice-first communication platform that focuses on enhancing collaboration and productivity for desk-less workers. This role involves building an enterprise demand generation engine to convert targeted accounts into sales opportunities.
Key Responsibilities
- Own enterprise demand generation end to end, from strategy to execution.
- Build and manage target account lists and conduct account-based campaigns.
- Design lead scoring and routing in HubSpot, refining it based on conversion data.
- Create integrated campaigns utilizing paid media, the website, lifecycle email, and events.
- Collaborate with account executives on pipeline quality and the handoff process.
- Direct paid media and other marketing executions.
- Report on campaign performance, including spend and cost per opportunity.
- Assume selected existing marketing programs during the transition.
Requirements
- 4-7 years of experience in B2B growth or demand generation.
- Proven ability to drive pipeline metrics and manage demand generation programs from inception to sales acceptance.
- Experience running account-based campaigns and demonstrating engagement outcomes.
- Hands-on experience with HubSpot or similar marketing automation platforms.
- Strong collaborative skills with sales teams.
- Ability to build effective measurement and reporting frameworks.
Benefits
- Competitive pay and equity opportunities.
- Flexible schedules and generous time-off policies.
- Sabbatical after five years of service.
- Workplace amenities including a ping-pong table and free snacks.
Location
Remote — Open to applicants in the United States.
How to Apply
To apply, please send your application to recruiting@zello.com.