Lead Product Marketing Manager @Affirm

Overview

As a Lead Product Marketing Manager at Affirm, you will take on a strategic and hands-on role in shaping the merchant experience with Affirm's products by defining product strategy, leading go-to-market initiatives, and crafting compelling narratives that drive business outcomes.

Key Responsibilities

• Shape Product Strategy Through Insights: Partner with Product to identify new opportunities and incorporate feedback to inform development and strategic prioritization.
• Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact go-to-market initiatives from beta to full launch.
• Accelerate Product Adoption and Growth: Design and implement programs that drive merchant engagement and product adoption.
• Enhance Strategic Client Engagement: Develop messaging for key client-facing moments and strengthen partnerships with top merchants.
• Operate with Agility: Manage multiple high-priority initiatives while navigating ambiguity to ensure project momentum.
• Leverage Business and Product Acumen: Understand product functionalities and market drivers to align decisions with company objectives.
• Collaborate across Teams: Build relationships with Product, Sales, Customer Success, and Analytics teams to ensure alignment on GTM plans.
• Be a Culture Carrier: Foster collaboration, transparency, and innovation within the team and across the organization.

Requirements

• 8+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.
• Proven track record in leading product launches and driving GTM strategies that yield business results.
• Strategic thinker with strong business acumen connecting customer needs and market trends.
• Excellent communication skills, able to convey complex ideas simply.
• Highly analytical mindset, confident with data and insights that influence marketing strategies.
• Experience working in fast-paced environments with shifting priorities.
• Proven collaboration and influence skills across functions.
• Outstanding project management capabilities balancing short-term execution with long-term strategy.
• Creative problem-solver ready to advocate for innovative solutions.

Benefits

• 100% health coverage for employees and dependents.
• Monthly stipends for tech setup and wellness options.
• Flexible time off and generous holiday calendars.
• Employee stock purchase plan (ESPP) with discounts on Affirm stock.

Location

This is a remote US position.

How to Apply

To apply for this position, please follow the application instructions provided.

Deadline

No specific deadline mentioned.