Marketing Operations Manager @Fivetran

Overview

The role of Marketing Operations Manager at Fivetran involves owning lead management and revenue handoff processes, facilitating collaboration between marketing and sales. This is a full-time remote position based in Costa Rica.

Key Responsibilities

• Build, maintain, and calibrate the lead scoring model in Marketo.
• Own lead routing logic and governance in LeanData.
• Define MQLs and manage the marketing-to-sales handoff process.
• Oversee lead/contact lifecycle management and source governance.
• Manage inbound and partner-sourced lead triage and routing processes.
• Optimize BDR tooling workflows across various platforms.
• Set and enforce data entry standards for sales-owned fields.
• Coordinate regular alignment meetings with sales/BDR leadership.

Requirements

• 4–6 years of experience in marketing operations or revenue operations within B2B SaaS environments.
• Hands-on experience building and calibrating lead scoring models in Marketo.
• Experience owning lead routing logic in LeanData or comparable platforms.
• Working knowledge of SQL for validating routing and scoring outcomes.
• Familiarity with sales/BDR lead handoff logic and CRM data standards.
• Ability to work independently across US business hours in a distributed team.
• Experience using conversational AI systems for research and documentation.

Benefits

• 100% employer-paid medical insurance.
• Generous paid time-off policy (PTO) and inclusive parental leave.
• RSU stock grants.
• Professional development opportunities.
• Monthly cell phone stipend.
• Access to a mental health support platform.

Location

This is a remote position with hours aligned to the Central Time zone, based in Costa Rica.

How to Apply

Interested candidates should apply online.

Deadline

No specific deadline stated.