Marketing Strategy and Analytics Manager @Twilio

Overview

Twilio, a leader in communication technology, is seeking a Marketing Strategy & Analytics Manager for their global marketing analytics team. This remote position focuses on providing analytics support to marketing leadership while utilizing Media Mix Modeling methodologies.

Key Responsibilities

• Strategy & Analytics Partnership: Serve as an analytics advisor to marketing leaders, translating business questions into analyses that inform budget and campaign decisions.
• MMM Application & Translation: Extend and interpret outputs from the Media Mix Modeling data science team for regional insights.
• Measurement & Funnel Analytics: Conduct incremental analyses to support funnel and pipeline analytics, translating results into executive recommendations.
• MMM Team Partnership: Collaborate with the MMM data science team to ensure model outputs reflect business needs.
• Tooling & Scale: Write Python/SQL for data analysis and create reusable tools and dashboards.
• Storytelling & Communication: Prepare and present narratives for stakeholders across various departments.
• Cross-Regional Collaboration: Work with regional analytics partners to ensure consistency in analyses.

Requirements

• 6+ years of experience in marketing analytics, business intelligence, or data science with a proven impact on marketing strategy.
• Proficiency in Python and SQL, comfortable with large marketing datasets.
• Hands-on experience with Media Mix Modeling concepts and at least one MMM tool (e.g., Robyn, Meridian).
• Solid grounding in statistics and experimental design such as regression and A/B testing.
• Experience in partnering with senior stakeholders to translate analysis into actionable decisions.
• Excellent communication and storytelling skills for technical and non-technical audiences.
• Understanding of digital and traditional media channels and B2B/B2C marketing funnels.

Benefits

Twilio offers competitive pay, generous time off, wellness leave, healthcare benefits, and a retirement savings program. Variations may apply based on location.

Location

This role is remote-based in India, specifically in Karnataka, Tamil Nadu, Telangana, Maharashtra, or Delhi.

How to Apply

Interested candidates can apply through the Twilio career page.

Deadline

No specific deadline mentioned.