Paid Social Specialist (Contract Basis) @Webflow

Overview

Webflow is looking for a contract Paid Social Specialist to execute and optimize campaigns primarily on LinkedIn and secondarily on Meta. The role focuses on turning approved briefs into effective social media campaigns while being accountable for tracking performance metrics.

Key Responsibilities

• Manage builds and optimization of LinkedIn campaigns across various funnel stages.
• Deploy targeted audience lists and manage sponsored content.
• Conduct weekly optimization for bids, budgets, and audience segments.
• Run mid-funnel retargeting campaigns on Meta.
• Design and execute in-platform experiments across campaigns.
• Oversee EMEA campaigns and maintain regional reporting structures.
• Measure brand awareness and manage partner co-marketing campaigns.
• Ensure proper tracking and reporting of key performance indicators.

Requirements

• 4+ years of experience with LinkedIn Campaign Manager for B2B programs.
• Knowledge of Meta advertising for retargeting.
• Experience with CRM-sourced pipeline metrics and tools like Salesforce and Tableau.
• Ability to run multi-region programs with distinct metrics.
• Self-directed with a focus on accountability and performance.
• Nice to have: Experience with list-building tools and familiarity with marketing automation platforms.

Benefits

• Equity in the company for all permanent employees.
• Comprehensive health coverage for employees and dependents.
• 12 weeks of paid parental leave and additional leave for birthing parents.
• Flexible vacation time and paid holidays.
• Mental health resources and coaching support.
• 401(k) with employer match.
• Monthly stipends for work and wellness expenses.
• Eligibility for an annual bonus program.

Location

Remote, with meaningful overlap with US Eastern hours.

How to Apply

Please apply via the provided application link.

Deadline

Not stated.