Performance Marketing Specialist, Mobile @Blockchain

Overview

Blockchain is a global crypto company focused on connecting the world to the future of finance. They are seeking a Performance Marketing Specialist (Mobile) to drive their mobile user acquisition (UA) strategy.

Key Responsibilities

• Create, optimize, and scale performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads, and other channels.
• Maximize Return on Ad Spend (ROAS) and achieve efficient mobile user acquisition targets.
• Serve as the expert user for Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
• Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
• Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
• Understand mobile ad fraud and employ prevention tools.
• Self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.

Requirements

• 5+ years in Performance/Growth Marketing, focusing on Mobile App Growth (UA).
• Expert working knowledge of AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Extensive experience with Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech, or Gaming industries.

Benefits

• Full-time salary based on experience and equity in the company.
• Mandatory in-office presence four days per week.
• Work from Anywhere Policy: remote work for up to 20 days per year.
• ClassPass membership.
• Unlimited vacation policy.
• Apple equipment provided.
• Opportunity for career growth in a rapidly expanding technology company.
• Flexible work culture.

Location

This role is based in the London office, requiring in-office presence four days per week.

How to Apply

Interested candidates should submit their application via the company's careers page.

Deadline

No specific deadline stated.