Performance Marketing Specialist, Mobile @Blockchain

Overview

Blockchain is a leading global crypto company that connects the world to the future of finance, helping millions safely access cryptocurrency. We are seeking a Performance Marketing Specialist (Mobile) to drive our mobile user acquisition strategy through data-driven execution and ROAS optimization.

Key Responsibilities

• Create, optimize, and scale performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads, TikTok Ads, and other channels.
• Maximize Return on Ad Spend (ROAS) and achieve mobile user acquisition targets.
• Act as an expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
• Manage the creative process with design teams and validate effective ad copy and video scripts.
• Utilize AI tools for copy creation, campaign optimization, and performance analysis.
• Understand mobile ad fraud and prevention tools.
• Self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.

Requirements

• 5+ years in Performance/Growth Marketing, focused on Mobile App Growth.
• Expert knowledge of AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Hands-on experience with Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech, or Gaming industries.

Benefits

• Unlimited vacation policy.
• Unlimited books policy for technical resources.
• Apple equipment provided.
• Full-time salary based on experience with equity options.
• Role based in Paris office, mandatory in-office presence four days per week.
• Work from Anywhere Policy allows remote work for up to 20 days per year.

Location

Paris, France - Hybrid role with remote work options.

How to Apply

Please visit our careers page to submit your application.