Performance Marketing Specialist, Mobile @Blockchain

Overview

Blockchain is a global crypto company connecting the world to the future of finance. The Performance Marketing Specialist (Mobile) will be responsible for driving mobile user acquisition strategies focused on data-driven execution and optimizing Return on Ad Spend (ROAS).

Key Responsibilities

• Create, optimize, and scale performance marketing campaigns across various platforms including Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), and TikTok Ads.
• Maximize ROAS and achieve efficient mobile user acquisition targets.
• Manage data integrity and attribution as the expert user for AppsFlyer.
• Coordinate with design and creative teams to generate effective ad copy and video scripts.
• Utilize AI tools for copy creation, campaign optimization, and strategic analysis.
• Address mobile ad fraud and utilize prevention tools.
• Self-serve data using SQL/Looker/Tableau to reduce dependency on data teams.

Requirements

• 5+ years of experience in Performance/Growth Marketing, specifically in Mobile App Growth.
• Expert working knowledge of AppsFlyer.
• Successful track record in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Hands-on experience with Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in the Crypto, Fintech, or Gaming industries.

Benefits

• Full-time salary based on experience with meaningful equity.
• Mandatory in-office presence four days per week at the Singapore office.
• Work from Anywhere Policy for up to 20 days per year.
• ClassPass and budgets for learning & professional development.
• Unlimited vacation policy.
• Apple equipment.

Location

Singapore, with a mandatory in-office presence four days per week.

How to Apply

To apply, please submit your application online.

Deadline

No specific deadline mentioned.