Senior Manager, Experience Optimization @Axios

Overview

Axios is a media company dedicated to delivering trustworthy, award-winning news in an audience-first format. The Senior Manager of Experience Optimization will own the conversion layer of the Axios funnel, focusing on subscription, registration, and paywall experiences to enhance reader engagement and maximize subscription value.

Key Responsibilities

• Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products.
• Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion.
• Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance.
• Establish conversion benchmarks, reporting, and scalable optimization processes across the business.
• Design and execute experiments across landing pages and lead generation to improve acquisition and conversion.
• Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization.
• Optimize conversion experiences for SEO, GEO, and AI-driven traffic.
• Manage relationships with external vendors and internal stakeholders while driving a shared optimization roadmap.
• Champion a culture of experimentation by documenting learnings and sharing insights across the Growth organization.

Requirements

• 6+ years of experience in conversion rate optimization (CRO), growth marketing, or digital experience optimization.
• Proven success in improving conversion through A/B testing and experimentation.
• Experience with subscription, membership, or digital media businesses.
• Hands-on experience with paywall or subscription platforms (Piano preferred).
• Strong analytical skills, including funnel analysis and performance measurement.
• Experience with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools.
• Excellent cross-functional collaboration and stakeholder management skills.

Benefits

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options
• Employer Health Savings Account (HSA) contribution
• Dental and vision coverage
• 12-week paid leave for primary caregivers
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services
• Access to the Axios “Family Fund” for financial hardship support
• Inclusive health and family-forming benefits
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• Commitment to an open and diverse work culture

Location

Remote - United States

How to Apply

Please apply through the Axios careers page.

Salary Range

The starting salary for this role is in the range of $130,000 - $150,000, dependent on various factors including location and experience.