Senior Manager, Marketing Decision Science @Instacart

Overview

The Marketing Decision Science team at Instacart serves as the analytical engine for Paid Media, SEO, and Retailer Marketing. This role involves leading a team of Decision Scientists to drive effective marketing investment decisions informed by rigorous measurement and analytics.

Key Responsibilities

• Lead and develop a team of 5 Decision Scientists and Marketing Analysts, ensuring high quality across all team output.
• Oversee the delivery of paid marketing analytics workstreams including goal-setting, pacing, and incrementality testing.
• Coordinate the team's contribution to the unified marketing measurement framework.
• Manage re-goaling, rebasing, and scenario modeling exercises for marketing budget allocation.
• Serve as the primary analytical point of contact for senior marketing leadership and Finance.
• Define and drive the Marketing Decision Science roadmap in collaboration with the Director.
• Identify opportunities to improve analytical self-serve and reduce reporting burdens through automation.
• Anticipate stakeholder needs and provide proactive insights.

Requirements

• 8+ years in data science, analytics, or similar quantitative functions; 3+ years of team management experience.
• Deep expertise in paid marketing measurement techniques.
• Strong SQL skills and comfort in data manipulation and validation.
• Ability to independently manage senior cross-functional relationships.
• Track record of translating analyses into clear investment recommendations.
• Experience managing and developing high-quality analysts and decision scientists.

Preferred Qualifications

• Experience at a consumer-facing marketplace or high-growth technology company.
• Familiarity with geo-experimentation and causal inference frameworks.
• Experience with LTV-based media optimization.
• Background in channel-level reporting and pacing infrastructure.

Benefits

Instacart offers competitive compensation and a benefits package, including eligibility for new hire equity grants.

Location

This role is remote but is limited to candidates in Ontario, Alberta, British Columbia, or Nova Scotia.

How to Apply

Interested candidates should apply through the Instacart career page.