Senior Manager, Marketing Decision Science @Instacart

Overview

The role involves leading the Marketing Decision Science team at Instacart, focusing on analytical support for Paid Media, SEO, and Retailer Marketing. The team is responsible for utilizing metrics to guide marketing investments, ensuring rigorous measurement of marketing impact.

Key Responsibilities

• Lead and develop a team of 5 Decision Scientists and Marketing Analysts, overseeing their performance and growth.
• Manage the delivery of marketing analytics workstreams, including goal-setting and performance analysis.
• Contribute to a unified marketing measurement framework, coordinating inputs and reporting.
• Drive marketing budget allocation through scenario modeling and analysis.
• Serve as the primary point of contact for senior marketing leadership and Finance.
• Define the Marketing Decision Science roadmap aligned with business priorities.
• Enhance analytical tools and automation to improve self-service reporting.
• Proactively identify insights to anticipate stakeholder needs.

Requirements

• 8+ years in data science, analytics, or a quantitative role, including 3+ years in team management.
• Expertise in paid marketing measurement, including incrementality testing and marketing mix modeling.
• Strong SQL skills and data fluency.
• Ability to manage senior cross-functional relationships and represent analytics in leadership discussions.
• Experience translating analytics into investment recommendations.
• Proven track record in managing teams with a focus on quality and feedback delivery.

Benefits

• Market-competitive compensation and benefits.
• Remote work flexibility under the Flex First policy.
• Eligibility for new hire equity grants and annual refresh grants.
• Base pay varies by location, with ranges provided for different states.

Location

United States - Remote

How to Apply

Interested candidates should apply through the Instacart career page.

Deadline

No specific deadline stated.